Rick Ross: Frequently Asked Questions

Address: http://www.rickross.com/faq.html Changed:7:35 AM on Sunday,

March 30, 2003

Defining a Cult

By Rick Ross

** Isn't the word "cult" a pejorative label used to discriminate against new religious movements?

No. It is disingenuous to ignore the historical significance and modern day applications of the word cult. Today many controversial groups, that have been called "cults", are seeking to either eliminate the word, or create through fear of litigation a reluctance to use the term. Some cult apologists have literally said that "'cult' is a four letter word,"

and should be replaced by the politically correct title "new religious movement" (NRM). However, historically cults have always been with us and they continue to be a part of the world today.

** How is the word "cult" defined?

Webster's Dictionary defines a cult as:

"1. A formal religious veneration

2. A system of religious beliefs and rituals also its body of adherents;

3. A religion regarded as unorthodox or spurious: also its body of adherents;

4. A system for the cure of disease based on dogma set forth by its promulgator;

5. a: A great devotion to a person, idea, thing; esp.: such devotion regarded as a literary or intellectual fad, b: A usually small circle of persons united by devotion or allegiance to an artistic or intellectual movement or figure."

This definition obviously could include everything from Barbie collectors to old "Deadheads," "Trekkies" to diehard Elvis fans.

American history might also include within such a definition the devoted followers of Mary Baker Eddy the founder of Christian Science, or the Mormons united through their devotion to Joseph Smith. Both these religious groups were once largely regarded as an "unorthodox or spurious." However, the most important concern today is not simply who might be somewhat "cultic" in their devotion now or historically, but what groups might represent potential problems regarding personal or public safety. That is, groups that are potentially unsafe and/or destructive.

Psychiatrist Robert Jay Lifton, who wrote the definitive book about thought reform (often called "brainwashing") also wrote a paper about cult formation. Lifton defined a cult as having the following three characteristics:

A charismatic leader, who increasingly becomes an object of worship as the general principles that may have originally sustained the group lose power.

A process [is in use] call[ed] coercive persuasion or thought reform.

Economic, sexual, and other exploitation of group members by the leader and the ruling coterie.

** Don't some groups once seen as "cults" often move more into the mainstream, becoming generally respected sects or religions?

Yes. There are certainly examples of groups that were once perhaps thought of as "cults" that have evolved into relatively mainstream sects or religions. Such examples as the Seventh Day Adventists once led by Ellen White, or the Mormons, also known as the Church of Jesus Christ of the Latter Day Saints.

But it is also important to note that some groups, which may have once been labeled as "cults" continue to be controversial due to their unsafe or destructive practices. Two examples of groups that continue to be problematic and often destructive are the former Russellites, now known as "Jehovah's Witnesses," who have prohibited organ transplants and blood transfusions resulting in numerous deaths. And the Christian Scientists founded by Mary Baker Eddy who often reject medical treatment, again resulting in the loss of life. Some groups may say they have renounced unsafe or destructive practices, only to be exposed later as guilty of the same extremes and abuses.

** Are groups like the so-called "militias," "patriots," and "Freemen"

somewhat "cultic"?

Yes. Many anti-government extremists and hate groups such as the Klan, Skinheads, some radical anti-abortion groups, the "Christian Identity"

movement and often violent gangs, share many of the same characteristics as destructive cults; such as a "we they" mentality, black and white thinking and unreasonable fears about the outside world. Radical anti-government extremists have often isolated themselves in compounds or remote settings not unlike the Waco Davidians or Jim Jones' People's Temple.

It is important to note that historically there have also been many radical left-wing political groups such as the SLA that abducted Patty Hearst, or the National Labor Federation founded by Gino Perente, which exhibit these same cultic tendencies.

More recently the right-wing followers of Lyndon LaRouche appear to have obsessive, cult-like devotion to their leader and some have referred to this group as a "political cult".

** Can some multi-level-marketing and commercial schemes be seen as somewhat cultic?

Yes, some commercially motivated groups stress total commitment, avoid answering critical questions and seem to employ "cult like" manipulative techniques to achieve seeming undue influence. Though most lack the intense focus upon a central leader as classic cults, I have received repeated complaints about alleged abuse within some commercial groups.

People considering multi-level-marketing need to research a company thoroughly and ask tough questions Is the company about selling a product or selling its system of distribution? This can often be seen by the emphasis it places upon the importance of recruitment.

What amount of the company's income is derived from promotional tools and/or percentages paid up the chain of distribution, as opposed to product sales?

What is the actual net monthly income for the average distributor and the average hours devoted to achieving that income?

These are important common sense questions that should be clearly answered and objectively proven before becoming involved with any marketing and/or commercial sales group.

** Are all so-called "cults" unsafe and destructive?

No. Just because a group is "cultic" and its adherents are focused on unusual leaders and/or ideas is no reason to call them unsafe or destructive. There are groups centered on seemingly strange spiritualists, radical political concepts, the supposed power of crystals, UFO's, witchcraft or "Satanism," that may appear eccentric, but most often don't harm anyone. An unsafe or destructive group is not defined by what it believes, but by what it does. That is, the behavior that causes harm and injury to the members of the group and/or others in society.

** Do you ever find that complaints you receive about a group or person are false and/or unfounded?

Yes, there have been times that families have over-reacted to a group or situation that later proved to be benign and/or not dangerous or destructive. This has often occurred regarding claims about "Satanism"

and/or so-called "Satanic ritual abuse". Such claims have often been based upon supposed "recovered or repressed memories" gathered through therapy sessions. This is a controversial practice and process that relies upon a theory that has been increasingly rejected as both unscientific and unproven in the courts and by many mental health professionals.

Again, it is crucial to understand that behavior is the issue and not belief. When those concerned about someone's group involvement find clearly destructive behavior, this is an issue for legitimate concern.

But when a group is simply perceived as strange, eccentric and/or even personally repugnant, such as some adherents to "Satanism," this does not mean the group is destructive. Satanists, just as Christians, Jews and Moslems, have religious rights that are constitutionally protected.

I have rarely found that the claims of horrific acts attributed to "Satanic" conspiracies can be objectively proven. And those destructive acts that were proven were rather examples of isolated and atypical groups. This has been substantiated again and again by law-enforcement reports and numerous studies.

Destructive Cult

**What are the characteristics of a destructive "cult" or group?

Margaret Singer, a noted clinical psychologist and emeritus adjunct professor at the University of California, Berkeley, has counseled and/or interviewed thousands of people affected by controversial groups often called "cults". Ms. Singer offers meaningful definitions of unsafe groups or "cults" in her book Cults in our Midst.

According to Singer, unsafe groups or cults can generally be defined by three factors:

The origin of the group and role of the leader.

The power structure, or relationship between the leader[s] and the followers.

The use of a coordinated program of persuasion, which is called thought reform [or more commonly, 'brainwashing'"].

** What typifies an unsafe group or "cult's" leadership and structure?

Again, a good working understanding is offered by Margaret Singer: "In most cases, there is one person, typically the founder at the top...decision making centers in him or her."

Illustrating the structure Singer says, "imagine an inverted T. The leader is alone at the top and the followers are all at the bottom".

There is little if any accountability and as Singer says, "the overriding philosophy...is that the ends justify the means, a view that allows [such groups] to establish their own brand of morality, outside normal society bounds".

** What specifically would define a group or "cult" as unsafe?

Unsafe groups or "cults" often abuse and exploit their members. This abuse may occur in the areas of finances, physical labor, child abuse and neglect, medical neglect, sexual exploitation and/or psychological and emotional abuse.

Extreme examples of destructive behavior have been historically recorded in such groups as the Waco Davidians, the cult suicides of "Heaven's Gate" and the Solar Temple of Switzerland and the suicide/murder of almost one thousand members of the Peoples Temple ordered by Jim Jones.

In 1995 the Japanese cult known as Aum , the followers of Shoko Asahara, gassed the subways of Tokyo with the deadly poison sarin, killing twelve and injuring thousands of citizens.

** Are all unsafe or destructive groups isolated in compounds?

No. Isolation can often be less obvious. Many destructive groups create isolation through their control of a member's associations with outside society. The group members may be discouraged from associating with outsiders, especially those who express a negative attitude about the group and its leader(s). Isolation can also be fostered by a kind of hyper-activity that allows little time for family, outside interests or friendships. Marshall Applewhite the leader of "Heaven's Gate"

controlled his followers through carefully subscribed daily schedules and regimentation, though the members were seemingly free to come and go at anytime. This regimentation and control took place in a mansion within a plush California neighborhood, not an isolated compound.

** Doesn't the First Amendment protect these groups?

Yes. The First Amendment certainly protects all religious groups in the United States in the areas of freedom of belief and speech, but this is not blanket protection for any actions done in the name of those beliefs. If a group breaks the law, they are accountable for their actions just like everyone else.

Psychiatrist and cult expert John Clark once commented, "The First Amendment is not a suicide pact".

** Isn't criticism of so-called "new religious movements," a form of religious bigotry, hatred and persecution?

Americans historically have been sensitive to the issue of religious intolerance since before the Revolutionary War. Roger Williams, a dissenter who disagreed with the Puritans founded Rhode Island as a safe haven for religious minorities. But the members of many groups called "cults" often characterize virtually any criticism of their behavior as religious "persecution" and "bigotry".

It seems that many cult groups have forgotten that the First Amendment is expansive and protects both their freedoms and their critics.

Margaret Singer has said that "The conduct of certain cults, however, especially groups that tend to overtly exploit and abuse people and engage in deceptive, unethical, and illegal conduct, does provoke the surrounding society into a critical stance."

Destructive Cult Dynamics

** What types of people become leaders of unsafe and/or destructive groups?

Many cult leaders seem to be narcissistic personalities often fantasizing about messianic visions that will change the course of human history, while appearing to have little if any conscience. Some make claims that they are the exclusive voice of God, "psychic" connections to historical figures, or aliens from outer space. Often these leaders seem deeply delusional and disturbed and some have been called psychopaths. Marshall Applewhite, the leader of "Heaven's Gate" was once confined to a mental hospital.

Extreme examples of destructive and delusional behavior by cult leaders such as Jim Jones, David Koresh and Shoko Asahara have caused many mental health professionals to question their sanity. Still others simply may be opportunistic con men or women, exploiting their followers for personal profit and self-interest.

** What kind of relationship do destructive group leaders have with their followers?

The leader(s) most often defines what is right and wrong and their followers are expected to essentially defer making value judgements of their own regarding any issue of significant importance. And any member of the group who questions or doubts the authority of the leader is likely to be labeled wrong, rebellious, suppressive, negative and in some situations even "demon possessed" or "satanic".

No area of a member or follower's life appears to be immune from such a group's scrutiny and/or criticism. A kind of learned dependency often becomes a pivotal factor in such relationships. Members or followers seem highly dependent upon their leaders to resolve their problems and provide them with clarity and purpose.

** Are there any meaningful boundaries in such relationships?

No. It seems that most destructive cult leaders do not provide appropriate boundaries regarding the relationship they have with their followers. Because of this and other factors such as encouraged dependency, thought reform and little if any meaningful accountability, a formula for abuse and exploitation often exists in such relationships.

Moreover, the adulation of their followers may have the same effect upon the leader(s) as an intoxicating and addictive drug. This may deepen a codependent relationship between the leader and his or her followers.

And such virtual worship may also provide seeming proof to some cult leaders that their grandiose delusions of greatness, power and absolute authority are true. The more obedience and adulation many such leaders receive, the more they may want and require, this can become the foundation for ever-escalating bizarre behavior.

Destructive Cult Mindset

** Is there actually a kind of mindset within potentially unsafe or destructive groups?

Yes. There seems to be a typical mindset within most destructive cults.

This is often characterized by black and white thinking, a low tolerance of ambiguity and a relentlessly judgementa1 attitude. Members of such a group often think in "we, they" opposing terms regarding those outside their group. This mindset frequently produces feelings of superiority and/or spiritual elitism, claims of supposed "persecution" and unreasonable fears. These fears typically concern the outside world and the consequences of disagreeing with or leaving the group.

** How is such a mindset achieved?

Most often destructive cults, groups/leaders are able to shape a mindset through such things as control of communication, association, and information by hyperactivity and/or isolation. This in turn provides the basis for further control of behavior, emotions and thinking, which has been called "mind control". This is frequently a gradual step-by-step process that includes facets of psychological persuasion and the principles of influence.

Destructive Cult Control

** How can cults use communication to control people?

One example would be through "loading the language," a feature of thought reform, characterized by thought terminating cliches. Such cliches are easily memorized phrases and terms that essentially become communication shortcuts or "ultimate terms." This can have the effect of stopping critical thinking and independent analysis, essentially restricting and ultimately often constricting the mind.

** How can cults control information?

Information is controlled in many cults by creating strict rules and/or guidelines regarding such things as books and outside reading, television, movies, radio, music and often even restricting associations with anyone who might express independent ideas, doubts or negative feelings about the group. The group and its leader(s) thus may become much like a filter, supposedly needed to help eliminate the "pollution", "poisons" and negativity of the outside world.

** How can hyperactivity or isolation contribute to cult control?

When people are busy with group activities there may be little if any meaningful time away from the group, except for work, school or sleep.

Group members are thus often cut off and isolated from any outside frame of reference or objective feedback. They become constrained through their largely exclusive associations within the group, this may also include being substantially removed from family and old friends. All these factors can create a kind of vacuum regarding meaningful critical analysis. And then the group and/or its leader(s) fill that vacuum with their own perspective and agenda.

** How is "coercive persuasion" really different from normal persuasion?

Essentially, coercive persuasion typically relies on thought reform techniques and may utilize unreasonable fear to compel people to change.

Through such a process many can be changed without their knowledge and/or informed consent. This is done in a rigid way that frequently precludes any meaningful exchange of ideas, is fairly one-sided and seems to have little respect for differences.

** What "unreasonable fears" do many cult members have?

These are fears not based upon objective reality, such as bizarre conspiracy theories, baseless projections of an impending catastrophe, crisis and/or physical dangers. Members of some cult groups are warned of an extreme punishment beyond death proscribed specifically for those who refuse to submit to the group and its leader. They may also be told stories about those who left or were disobedient and how their lives were tragically ended or impacted as a direct result. Many of these stories may be made up, grossly exaggerated and/or distorted, but they reflect an implicit purpose, which is to intimidate members and thus retain them within the group.

** What is "undue influence"?

People can be seen to be under undue influence through their diminished capacity for critical thinking. That is, an individual who becomes dependent (such as through cult indoctrination) upon others for value judgements rather than making independent decisions. Our judicial system recognizes undue influence as a form of diminished capacity that may be exculpatory in mitigating a judgement regarding the commission of a crime.

There is a notable difference between the levels of influence employed through education, advertising, propaganda, indoctrination and thought reform. Undue influence usually is the result of unethical and/or improper techniques of persuasion that is administered by an authoritarian figure and/or hierarchical structure.

Some have offered the analogy that the Marines are not unlike authoritarian cults and they use undue influence to train and control their recruits. However, there are basic differences between the operation and conduct of the Marines and most destructive cults.

** Can one individual gain destructive "cult-like" control of another person?

Yes. It is possible for a cult to be composed of one leader and only one follower. This also can be seen as a one-on-one deliberately manipulative and exploitative intimate relationship between two people.

Some marriages or domestic partnerships where there is spousal abuse may be characterized and explained in this way. This is sometimes called a "cultic relationship".

An individual dominated within a cultic relationship may be so completely under the influence of another person that they seem to lose their ability to think independently, much like the member of a destructive cult. The person in submission is also frequently isolated from family and friends and becomes very dependent upon the dominant authority figure.

** Destructive Cult Recruitment

Are cults and other controversial groups deceptive when they recruit people?

Yes, they often are. They may employ deception in the recruitment process by using front organizational names and/or not clearly identifying themselves or their purpose. For example, a religious cult may not even initially advise potential recruits that it has a religious agenda. Groups with controversial leaders may withhold that information and also keep their more radical beliefs hidden or secret until they achieve more influence and compliance thorough their indoctrination process.

** What types of people are recruited by cults or become involved in potentially unsafe or destructive groups and relationships?

All types. People from strong and troubled families, with and without psychological histories, those who have had and have not had drug problems, with a solid or weak religious background, the educated and uneducated, the wealthy, poor, middle class, intelligent and not so intelligent.

One of the myths about cult involvement is that a certain type of person is more vulnerable. Another myth is that healthy, strong, intelligent well-educated people from good families don't become involved. Or, that somehow if someone has clearly defined religious convictions they cannot be recruited. These theories have never been proven or substantiated through research. In fact repeated studies continue to indicate a wide and varied background for cult recruits.

Frankly, cults are quite good at persuasion and indoctrination; it's their stock and trade. And most people simply are not prepared through education and personal experience to be sensitive to the possible impact of cult methodology.

The truth is, almost anyone could potentially become involved with an unsafe or destructive group. We are all especially suggestible at certain times, when depressed, lonely, during an awkward transition, when within a new environment such as a college campus away from home, after a romantic breakup, death in the family or some other personal problem or ordeal. Since all people have such experiences, we all have periods of vulnerability. And destructive cults/groups have honed their skills, timing and focused their programs to exploit such situations as opportunities for recruitment.

** But aren't these people just weak and stupid?

No. As previously mentioned cult recruits are often caught at a particularly vulnerable time and probably did not recognize the warning signs necessary to make a more balanced and informed decision. In everyday life this can be seen to some extent when people make poorly informed decisions largely based upon the influence of slick advertising and sales gimmicks. There are many examples of such successful, but often unethical, methods of persuasion through high-pressure car deals, land and stock swindles, misleading infomercials and boiler room phone solicitations.

Many intelligent and successful celebrities and stars have become involved in some groups that have been called "cults," such as Madonna, Tom Cruise , Elizabeth Taylor and John Travolta.

Specifically because these well-known personalities are so strong and compelling, some have been used to promote controversial groups and defend them. Ironically, the very reason they are useful to such groups is the public admiration and respect they enjoy and the perception that they are role models and often trendsetters.

People are often frustrated and anxious about the world around them. And most of us seem to have a need for answers, security, a sense of control, a feeling of belonging and a desire for personal recognition.

Today there are millions of "true believers," who faithfully accept psychics, UFOs, angels, questionable multi-level marketing schemes, political extremism, conspiracy theories and demagoguery. People find things to believe in that fulfill a need for explanation about an increasingly complex world, and at times of personal crisis such beliefs may fill a personal void within. But personal voids, burning questions and the need for answers are not unique to any single type or group, instead they appear to be part of the human condition.

** If such a system exists to coerce, persuade, influence and control people, then why doesn't somebody use it to take over a nation or the world?

This has already happened. The politics of fear, control of information and the environment and the use of propaganda has been successfully employed to control nations. Hitler's Germany, Stalin's Russia, Mao's China, the Ayatollah's Iran and Sadam's Iraq are just a few examples.

Such intense influence and control allowed Hitler to set the stage for the Holocaust.

Many dictatorial and extreme national leaders have historically been labeled as "megalomaniacs" and "psychopaths". They are not unlike destructive cult leaders, who often have messianic pretensions and delusions about world influence. In this sense, movements such as Nazism, Stalinism and Maoist philosophy can be seen as cults clearly fitting within the criteria advanced by Robert Jay Lifton in his paper on "cult formation". Hitler, Stalin and Mao were all "charismatic leader[s] who increasingly be[came] an object of worship as the general principles that may have originally sustained the[ir] group[s] los[t] power". These leaders also employed obvious thought reform techniques and exploited their followers.

In the United States during the "Red Scare" of the 50s there was a mindset that came be known as "McCarthyism." This mindset produced overwhelming intimidation, information control, propaganda and unreasonable fear.

During that bleak era of American history Senator Joseph McCarthy dominated and profoundly influenced the thinking of a nation.

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